Wall Murals.

Wall and street murals are a highly engaging and longer-term option for brands looking to make an impact in inner city areas. Getting the design right is key. Yes, we can just paint a reproduction of an advert on a wall, but that is not really taking full advantage of the medium. The most successful (and viral) installations balance branding with artistic integrity - make it attractive and let your brand shine through by being a little bit clever.

Our Creative Solutions team is here to help. These design gurus and the talented artists we engage can work with you and your team to develop an idea that will be more than a billboard - it can become a loved part of the local community it is within. Think colour, textures, impact, quirky messages, local relevance and celebrating artistic endeavours. Contact our team today to learn more.

Brands come and go, and so do advertising campaigns. Great brands create success by engaging over the long term, building brand connections with the audiences that matter to them. For marketers, having a wall or street mural in your advertising strategy can help support and amplify your other tactics. While digital comes and goes at the whim of CPL and CTR, a mural can provide long-term brand affinity because it becomes part of the community it is created.

There are a few reasons our team loves street murals and why local and global 
brands queue up to secure the best sites:

Everyone loves seeing a mural being painted. Over hours or days, we see the artwork build, wondering what it might be and admiring the skill of the artists. Our street and wall murals have become super popular with local and global brands because they blend the beauty of art with the building of a brand. Once our Creative Solutions team has worked with you 
to design the perfect mural, our team of paint-encrusted arty types gets to work creating the piece.

The process can be as engaging as the final work. Our team often hears people commenting, taking photos and seeing them admiring their work. We encourage clients to record the process on time-lapse video, giving them a viral-worthy vid to help amplify the campaign. Murals can be created to last weeks, months or even years. The successful ones work with the medium well and become much-loved parts of the communities they are in. To learn more about street and wall murals, contact our team today.

Measuring the success of any outdoor campaign usually involves reporting on the number of cars or pedestrians who passed by. That method doesn't cut it anymore.
For outdoor campaigns like our very popular Street Murals, we know you want deeper data - real insights into the people who passed by and what their affinity to your brand is.

Street murals by Revolution360 are show-stopping works of art. They look awesome and get loads of comments from the locals who pass by. But having ‘old-mate’ say “That looks sweet!” isn't going to cut it in your quarterly campaign review. You need more, and we've got your back.

Every outdoor panel, street poster or mural we create comes with deep data on the people who pass by. That data is more than basic demographic data. We use mobile phone data to deliver billions of data points about the people: who they are, what they like, where they live and what they think about your brand.

So while ‘old-mate’ might love the mural our talented artists have created, what we are really interested in is his propensity to purchase and the size of his wallet. And we have that.