Uber Eats Australia has partnered with out-of-home and street poster company Revolution360, part of VMG, for an out-of-home campaign, featuring a hand-painted mural design to appeal to families by fusing the Irwins and global star Paris Hilton.
As part of Uber Eats’ “Tonight I’ll be Eating” campaign, the food delivery platform and its media agency, MediaCom, have teamed up with Revolution360 to create a bespoke, hand-painted mural at Bondi Beach, targeting people and their pets as they walk along the strip.
A full-sized mural will feature Paris Hilton and the Irwins and will be complemented by a custom pink bedazzled water bowl fit for Hilton's chihuahua that will sit below the artwork for our furry friends.
Revolution360 national sales director, Josh Fitzgerald, said. “The Uber Eats campaign has been a fun one to work on. The creative challenge was to showcase a clash of cultures while highlighting a common interest – the Irwins and Paris Hilton aren’t the traditional pairing but their shared love of animals connects them.
"We wanted to create an out-of-home offering that was as non-traditional as the campaign talent and that would offer a moment of surprise and delight for our furry friends and their humans.
“Our murals have become a popular medium for advertisers looking for something unique, bespoke and that blends into urban environments.
The Uber Eats mural and custom water bowl for pets ties in perfectly with its latest campaign in an iconic Sydney location. Revolution360 is becoming synonymous with these types of blue-sky, quirky campaigns and we love working with clients to bring their creative to life."
The mural was hand painted in Bondi and will be on display for four weeks.