Street Poster and bespoke out-of-home provider Revolution360 has been awarded a 7+ year exclusive contract with Sydney trains following a competitive tender process.
The contract includes over 700 unique placements of bespoke road-facing advertising assets providing businesses big or small with affordable, high exposure locations across Sydney. In addition, it will create new employment opportunities within the installation and maintenance department of the business (VIM).
The new agreement commences from 1 December of this year and includes room for further expansion, subject to approvals.
“We’re delighted to have been awarded this coveted contract with Sydney Trains and to be partnering with them to create bespoke and affordable advertising spaces accessible to all businesses regardless of size. Revolution360 is committed to evolving our sector of out-of-home. In the last year alone, we’ve launched our own proprietary data platform for clients and partnered with independent verification company Seedooh,’ said VMG Chief Executive Officer Michael Fishwick.
Critical to the contract is the inclusion of maintenance of public spaces and assets in which the business operates, including cleaning of graffiti and vegetation management, providing the NSW Government with further cost benefits.
“Maintaining public spaces and assets is an integral part of this contract and an invaluable civic utility that operators provide. We are proud to have our own full-time installation and maintenance teams employed by us to ensure this happens to the highest standards,” said Mr Fishwick.
VMG is a media group that also houses sports management agency Aspire Talent Group, creative agency Yakkazoo, media planning and buying agency Frontier Media, design agency Loulaki Blue and digital performance agency Sillyfish.