L’OR Paris by Night campaign

Dancing in the dark: coffee meets cabaret.

I/nsight

L’OR premium coffee pods were ready to dazzle more drinkers with a cabaret-inspired campaign. Our task? To translate it into a larger than life, unexpected outdoor brand engagement opportunity.

O/verview

We made tracks for Darling Harbour, under cover of night. As crowds of revelers wandered past, we jetted a plume of water into the air, bearing light projections of cabaret dancers – subtly interweaved with branded content. The application of a repeated, five-minute loop enabled us to reach multiple audiences in one evening.

A/nd Then...

With our digital aqua screen, we grabbed the attention of approximately 100,000 onlookers and drove crowds to the main event: a live burlesque performance at the Cell Block Theatre.

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