L’OR premium coffee pods were ready to dazzle more drinkers with a cabaret-inspired campaign. Our task? To translate it into a larger than life, unexpected outdoor brand engagement opportunity.
We made tracks for Darling Harbour, under cover of night. As crowds of revelers wandered past, we jetted a plume of water into the air, bearing light projections of cabaret dancers – subtly interweaved with branded content. The application of a repeated, five-minute loop enabled us to reach multiple audiences in one evening.
With our digital aqua screen, we grabbed the attention of approximately 100,000 onlookers and drove crowds to the main event: a live burlesque performance at the Cell Block Theatre.