Background
With a history dating back over three centuries, when Twinings launched their new range of Feel Good Infusion we needed a venue in accordance with such a pedigree. With Central Station’s Grand Concourse offering the perfect combination of majestic architecture and high foot traffic, the decision was an easy one.  

The challenge
To introduce consumers to Twinings new range of Feel Good Infusions we set out to breathe some life into the heat of Central Station

What we did & how we did it
A name with a rich history, this sampling activation needed a special touch which we provided in the form of a vibrant floral arch as a centrepiece. More than a means for drawing attention, this touch of elegance was a classy nod to the Twinings Brand. The floral installation was accompanied by dapper staff donning Twinings branded aprons, distributing samples of the new range of flavours

What we accomplished
Leaving commuters with a sample of the new Feel Good Infusions Range and a smile to start their day, this activation was the perfect opportunity to communicate the Twinings brand personality in a high foot traffic space. A successful consumer awareness event, with over 100, 000 brand contact points achieved, we deserve a cuppa don’t you think?