Background
In the heart of Canterbury in Sydney’s Southwest, The Lantern Club is Roseland’s premier entertainment venue. With our in-depth knowledge and commuter metrics of Sydney’s train network, when The Lantern Club reached out to Revolution360 to collaborate on a project to elevate the membership and local awareness of the club, we got busy putting together the perfect campaign.
 
The challenge
At Revolution360 we don’t cut corners with off-the-shelf activations. Offering truly bespoke, scalable services means we can work closely with clients on projects that aligns with budget, target demographic and objectives. It was no different for The Lantern Club collaboration – as Canterbury’s leading entertainment venue, we set out to design and implement an installation that was fun and engaging. 

What we did & how we did it
Designing a game-show style prize wheel for the activation, The Lantern Club had big club dollars and loads of free vouchers up for grabs, coordinated to coincide with an online promotion by the club, commuters were queuing up to get involved 
Looking to engage the community of southwest Sydney, we set up 15 activations at 12 stations across the region, ensuring that by the last spin of the prize wheel, no train commuter missed the chance to win with The Lantern Club. 

What we accomplished
We set out to engage the local community and drive up membership at The Lantern Club, with over 140, 000 consumer touch points established and the client reporting substantial increase in new members, you know who to call when you want the job done right.