Background

The first day of Summer 2017 was of course, a stinker. So what better way to increase commuter morale and cool everybody down than by giving away FULL SIZED Halo Top ice cream tubs!

The challenge

It's simple... Give away the ice cream and do it quickly (we killed it... just saying). 

What we did & What we did

Ready for a huge day, we ensured all systems were a go by manning every entrance to the station with chilled sampling bins full to the brim, making sure to switch up the flavours to keep it different. 

What we accomplished

Over 10000 tubs were gone in just 3 hours at Wynyard station (one of the busiest on the entire network). The crowds were the biggest we have EVER seen at any activation and the entrie station was buzzing. What a way to end the working week!