Background

Disney wanted to completely dominate the Eastern market with a nationwide campaign that spread across 3 major capital cities (Sydney, Melbourne and Brisbane). They wanted a huge campaign with maximum impact to boost ticket sales.

The challenge

Distributing almost 400 posters across 3 major cities and taking over the market for a full domination. 

What we did & What we did and how we did it

We distributed 31 different poster designs across our network. Using our in depth understanding of foot traffic and poster visibility to maximise engagement, The Avengers completely took over our major sites, leaving a huge impression in the lead up to Avengers Infinity Wars release. 

What we accomplished

We had our major sites filled with all of The Avengers for a complete site domination!