To promote and launch Merivales' Pacha Love nights, a homage to Pacha Ibiza’s Flower Power parties, at the Ivy Pool Bar throughout the summer. Revolution 360 decided to take the party to the people and “Share the Love”. With 60’s and 70’s music, musicians, dancers and acrobats we created Pacha Love on and around the beaches of Sydney, showcasing the night and transporting the public back in time, into our world of peace love and hippie.

Laden with real flowers to give away and place in people's hair we arrived in our branded Kombi, creating live theatre that entertained, involved and left people with a feel good experience and the essence of real flower power Pacha Love. Ticket Sales after the first activation alone increased by 108%.

In conjunction with Ogilvy and IKON Communications; Coca-Cola wanted a core idea that would reunite Australians with the idea of getting together and sharing a good time over a Coca-Cola. We were challenged with bringing to life the “Share a Coke with” campaign in a physical activation.

Using the left side of the famous Coke sign in the heart of Kings Cross during Easter long-weekend, we set up a huge screen with hi-resolution digital projectors linked to a monitored SMS system.

The call to action prompted people to send an SMS with a friends name, which once vetted was projected to the screen in real time for all to see.

Thousands of entries and countless pictures were “shared” among friends and across social media. With the Facebook site growing by 39% over the total campaign.

Charlies Juices wanted to launch into the Australian market. They wished to convey that their product was 100% natural juice and heathy.

We created an activity that tied into the 100% fresh and natural qualities of the brand. We wanted an activation like no other, the product was so fresh you would actually pick it from the tree. Creating a large scale digital print wall, we hung free samples of the chilled juice for everyone to sample. This was amplified with a QR code to the facebook page which drove social media comment and sharing...

It resulted in over 8000 views on YouTube post event,100% of the allocation was sampled and it was shared across multiple social media channels creating huge brand empathy and demand.

Partnering with Soap Creative we created a live experience in Federation Square, using an interactive augmented reality system, players were able to be part of the experience. Over run by hordes of Ninjas people used Wolverine claws to fend off the attack. Watching themselves on the huge screen they were actually part of the action, with their physical actions being the controls for the game. Peoples games were turned into personalised trailers of the film and uploaded to Youtube for sharing.

This coupled with sampling of the new V Energy flavours and photo’s taken with one of only 2 replica Wolverine claws in the world, which then got uploaded to their facebook account instantly, promoted the brand across all channels and increased dwell and traffic to the website by 108%.

Partnering with Starcom Sydney; to further enhance Pedigree’s brand awareness around their global Pedigree Adoption Drive in Australia and to collect donations and support for the cause. We launched a campaign simultaneously in Sydney, Melbourne and Brisbane. Thousands of life sized cut-out yellow dogs were placed at Martins Place, Federation Square and Reddacliff Place, representing the real dogs in need of help and homes. Each cut out told the dog's story and how to adopt him, with brand advocates relaying information, collecting donations and offering the public the opportunity to adopt a yellow dog, to take away with them, thus extending the activation further.

It resulted in 3,365 dogs being adopted in just two months with some shelters running out of dogs and a 33% increase in awareness.

The campaign ran for 2 years due to its success and was the winner of a Grand Prix Award.

Working with Hyland Media in Sydney, our challenge was to bring a little bit of London style to Sydney in an integrated sampling campaign for Marc Jacob’s new fragrance Daisy. They wanted to demonstrate the fresh floral fragrance with a vintage edge.

To encapsulate the freshness of the fragrance and the London theme we located two genuine London Black Cabs. These were then wrapped in artificial grass with daises and Marc Jacobs product branding. These were the taken out onto the street for brand awareness and sampling across a 2 week period.

Extensive PR and social media buzz was created as a result of the campaign and over 50,000 samples were distributed.